Date of Award

6-2014

Document Type

Open Access

Degree Name

Bachelor of Arts

Department

American Studies

First Advisor

Andrew Feffer

Language

English

Keywords

film, corporations, big business, photography

Abstract

Though possibly one of the most extensive genres in cinematic history, corporate sponsored films have been largely untouched by both historians and film critics. This thesis explores the origins and evolution of corporate-sponsored film resulting from the technological and economic climate of the nation from the late 19th century to the mid-20th century. It references the works of a few specialists in the field such as Rick Prelinger and Walter Klein, among others, as well as contemporary publications such as the trade journal Business Screen. In addition, it critically analyzes corporate-sponsored films from the pre-and post‐war periods to identify the evolution of thematic and stylistic changes over time.

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