Date of Award


Document Type

Open Access

Degree Name

Bachelor of Arts


Visual Arts

First Advisor

Fernando Arellana




logo, graphic design, corporations


Everywhere we go, we interact with logos in one way or another, whether it is the car we drive, the toothpaste we use, or even the water we buy, a logo is present throughout our every move. The logo can be defined as “a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition.” The logo has evolved over hundreds of years, and due to its continued presence in our lives, there are many facets of the logo that I chose to explore as the primary focus of my thesis. This information has been be presented in a series of information graphics, a term more commonly referred to as “infographics,” which can easily be described as any “visual image such as a chart or diagram used to represent information or data.”