Date of Award
Bachelor of Arts
Marketing, color psychology, taglines, logo design, brand design, branding, design, aesthetics, shape psychology, tagline creation
A company’s brand is its identity. This research examines the creation of an effective brand, focusing specifically on the colors, logo and typography shapes, and taglines utilized by a successful company. The research is applied in two case studies: a large, well-established corporation (General Electric) and a start up company by two Union College seniors (STC). Color, shape, and tagline theory are analyzed to explain the brand changes made over the last century for General Electric examining their two main logo shifts and multiple tagline alterations. In the case study of STC, I work to create the ideal brand for this custom suspension startup based on the analyzed research previously mentioned.
Singer, Arielle, "Brilliant Blues and Smooth Circles: The Makings of a Brand" (2017). Honors Theses. 1643.