Date of Award
Union College Only
Bachelor of Arts
children, television, advertising, food, advertisements
This paper examines the ways in which major food companies, children’s advocacy groups, and other people and organizations have responded to or monitored television food advertising directed at children under the age of twelve in light of rising concerns regarding childhood obesity in the United States. The research was primarily conducted through interviewing, conducting content analysis of television advertisements aimed at children, and reviewing articles, books, and websites. The data collected are analyzed and recommendations are made for improving television advertising practices for children.
Soroker, Tamar, "Corpulent commercials : the response of television food advertisements to the childhood obesity crisis in the United States" (2009). Honors Theses. 1406.