Date of Award
6-2009
Document Type
Union College Only
Degree Name
Bachelor of Arts
Department
Anthropology
First Advisor
Linda Cool
Language
English
Keywords
children, television, advertising, food, advertisements
Abstract
This paper examines the ways in which major food companies, children’s advocacy groups, and other people and organizations have responded to or monitored television food advertising directed at children under the age of twelve in light of rising concerns regarding childhood obesity in the United States. The research was primarily conducted through interviewing, conducting content analysis of television advertisements aimed at children, and reviewing articles, books, and websites. The data collected are analyzed and recommendations are made for improving television advertising practices for children.
Recommended Citation
Soroker, Tamar, "Corpulent commercials : the response of television food advertisements to the childhood obesity crisis in the United States" (2009). Honors Theses. 1406.
https://digitalworks.union.edu/theses/1406